Internet Marketing Services - Online Marketing Services - Digital Marketing Solutions

Online Advertising :

The global reach of online advertising makes it an ideal channel for promoting a business. Millions of Internet users are actually earning their bread by running a successful online money-generating venture. As simple as it sounds, online undertakings and marketing require the same amount of hard work and dedication as any other business managed the traditional way.


At Spring Communications, we provide customized and highly effective online advertising solutions that increase website traffic, lower customer acquisition cost, and improve our clients' Return On Investment. We specialize in the following areas:


There are two primary uses for online advertising which if utilised correctly can be a very effective marketing tool. The first is to drive sales and the second is as a brand-building medium.


If response or immediate sales are your objectives then the measurability of online advertising becomes a powerful marketing weapon. By calculating precise figures (cost per customer) for acquiring customers through different forms of online advertising we will ensure that your advertising budget is spent in the most efficient and productive manner possible. This is in stark contrast to offline adverting which has always been governed by Lord Leverhume's famous quote "I know half my advertising isn't working, I just don't know which half." With online advertising we will know precisely which efforts are driving sales and which are not and will refine your campaign accordingly.


Using online adverting as a brand-building tool is an entirely different kettle of fish. Measuring the effectiveness of a brand-building campaign has always been a difficult exercise and will never be an exact science. But analysing a target market's perception before a campaign can point you in the right direction and performing the same analysis during or after the campaign will tell you if the campaign is achieving the desired objectives.


Whatever your objectives, we will ensure that every cent your business spends on online advertising will be put to its highest valued use.

Display advertising


Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.


As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed picture of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting. Advertisers can also target their audience by using contextual and semantic advertising to deliver display ads related to the content of the web page where the ads appear.Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.


Advertisers may also deliver ads based on a user's suspected geography through geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers. Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.


Web banner advertising


Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements.